Comme Des Garcons - An Overview

Comme des Garçons, Started by visionary designer Rei Kawakubo in 1969, has grown from a small Tokyo atelier into One of the more influential fashion houses on earth. Its world-wide accomplishment was not developed by means of standard promoting or mainstream tendencies, but through a Daring philosophy: obstacle the norm, split conventions, and let originality speak louder than popularity. This unconventional solution grew to become the foundation for CDG’s globally enlargement.

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CDG received international consideration by presenting outfits that rejected classic ideas of attractiveness. Kawakubo’s deconstructed silhouettes, asymmetrical tailoring, and avant-garde principles captured the interest of global trend editors and buyers early inside the eighties.

This world visibility strengthened the CDG Hoodie name and attracted loyal shoppers from every corner of the entire world.

The 1995 "Snooze" selection consisted of striped pajamas "bearing prints of identification quantities and marks of military boot prints".[30] Contemporaneous media coverage juxtaposed photos of the collection with photographs taken at Auschwitz focus camp, plus the controversy been given international protection.

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Comme des Garçons for H&M tuxedo jacket, 2009 The label was started out in Tokyo by Rei Kawakubo in 1969 and proven as a business in 1973. The brand name's name was inspired by Françoise Hardy's 1962 music "Tous les garçons et les filles", significantly from the road "Comme les garçons et les filles de mon âge" ("similar to the girls and boys my age").

The 2006 autumn/Winter season assortment dealt with the concept of your persona,[fifteen] the other ways to present a person's self to the whole world. Fusing customized menswear with feminine factors including corsets and flower printed costume fabrics, Persona was A different assortment that mixed the feminine with the masculine.

CDG crafted a strong distribution method by positioning its merchandise in leading luxurious suppliers like Dover Street Current market, SSENSE, Farfetch, Barneys, and Worldwide boutiques. This gave the manufacturer entry to elite customers globally Comme Des Garcons when preserving its artistic integrity.

In 2017, the corporation introduced a completely new fragrance, Concrete, and marked its launch during the US by using a meal curated with the artist and chef, Laila Gohar.

Every retail outlet was developed as a creative House, improving CDG Hoodie's standing for innovation and supplying customers an immersive retail encounter.

Along with the increase of online shopping, CDG expanded its get to by offering collections by means of Formal and partnered e-commerce platforms. Social media marketing and fashion communities assisted unfold the manufacturer’s id, producing items such as PLAY Heart tees and Converse sneakers viral around the world.

The CDG x Converse Chuck Taylor turned one of the most acknowledged sneaker collaborations on this planet, serving to CDG arrive at global mainstream visibility whilst remaining real to its edgy creativeness.

Comme des Garçons’ runway demonstrates in Paris are famous. Kawakubo’s theatrical displays, generally extra like artwork installations than vogue demonstrates gained all over the world media protection, reinforcing the model's name for groundbreaking creativeness.

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The corporate also generates a line of agendered fragrances, nearly all of that are unconventional in the world of perfume and aligned While using the kinds of its garments.[six]

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